Retail Business Area

Coop is committed to innovation in the design of products and sales outlets. By creating new store formats and combining traditional shopping with the benefits of online shopping, the retailer stands head-and-shoulders above competitors. All the while, it remains true to its sustainable credentials: Coop is committed to sustainable nutrition, vegetarian and vegan products and fair trade throughout its range.

In 2017, the Coop Group generated net sales of 17.4 billion francs in retail. The Retail business area, excluding fuel and heating oil, was thus able to match the previous year’s level despite a number of price cuts.

17 405

Net sales CHF million

2 295

Sales outlets

46 604

Employees

1 870 025

Sales area m2

Supermarkets and food formats

In 2017, the Coop supermarkets generated net sales of just under 10.3 billion francs. With 908 points of sale, Coop has the densest network of sales outlets. In 2017, 39 new sales outlets were opened and 6 closed. With an increase of 5.7% in customer footfall, Coop gained many more customers.

Supermarkets: Review of 2017
  • New store design: more market, more craftsmanship, more freshness
  • New, individual store format for Karma
  • Sapori d’Italia store format introduced
  • Culinary platform Fooby successfully launched
  • Coop is committed to customer dialogue
  • Focus on family
  • Successful with Coop Take-it and Coop Restaurants

 

24 586

Employees

10 326

Net sales CHF million

908

Sales outlets

 
Details on these topics
 

Further information
 
www.coop.ch/supermarkt

Factsheet

Product range diversity

As well as stocking the biggest selection of national and international branded products, Coop also stocks numerous own-label brands for every customer need in all its sales formats. In food retailing alone, with over 50 000 products in the food and non-food segment it offers the greatest product range diversity in Switzerland. As well as own-label sustainability brands and quality labels, Coop also stocks other own-label brands that cover diverse customer needs and offer optimum value for money.

 

With over

50 000

products the broadest product range
diversity in Switzerland

 

Review of 2017

  • Coop is committed to fair consumer prices
  • Coop is the first retailer to introduce insect products
  • More vegetarian, vegan and allergen-free products in the range
  • Growing focus on regional beer
  • Pro Montagna celebrates tenth anniversary
  • Coop consolidates market leadership in sustainable products
  • Anniversary for sustainability partnerships
  • New online deli counter at Coop@home
  • Coop is committed to sustainable textile
  • Coop develops water standard
  • Soy footprint calculated

Details on these topics
 
 
Further information

More information on Coop own-label brands

Highlights from the food formats:

Non-Food specialist formats

For almost all specialist formats, the 2017 financial year was dominated by the symbiotic combination of offline and online trading. The strategic importance of this development was reflected in the success of the specialist formats: from its specialist formats alone, the Coop Group generated net sales totalling over 7 billion francs in 2017. The Coop Group was able to maintain or expand its market share in all areas. Coop remained particularly strong in the home electronics segment, which comprises the specialist formats Interdiscount, Microspot.ch, Dipl Ing. Fust and Nettoshop.ch. In the four formats, net sales totalled around 2 billion francs, which is an increase of 2.6% year on year. Consequently, the Coop Group was also able to expand its market leadership in this area.

 

Review of 2017

  • Modernization of sales outlets continues
  • Digitalization: omnichannel services and launch of “Track & Trace”
  • First e-day@Coop in Zurich

Details on these topics

Highlights from the Non-Food specialist formats:

Logistics, IT and property

  • Logistics
    • Investment in faster logistics solutions
    • Reorganization of distribution increases efficiency
    • CO2-savings through use of hydrogen and biodiesel
  • IT
    • Branches get electronic price labels
  • Property
    • Opening of Coop production centre in Pratteln
    • Use of state-of-the-art technolog
    • Letzipark residential project
    • Successful opening of Hotel Savoy in Berne
  • Logistics
    • Investment in faster logistics solutions
    • Reorganization of distribution increases efficiency
    • CO2-savings through use of hydrogen and biodiesel
  • IT
    • Branches get electronic price labels
  • Property
    • Opening of Coop production centre in Pratteln
    • Use of state-of-the-art technolog
    • Letzipark residential project
    • Successful opening of Hotel Savoy in Berne

Additional services

  • Comprehensive quality management
    • Switzerland’s most up-to-date private food laboratory opened
    • 34 000 food and non-food samples tested
    • Quality check on the basis of 729 000 criteria
  • Exclusive benefits
    • Switzerland’s largest customer loyalty programme
    • Supercard app with new digital payment function
    • Supercardplus acquires a large number of new customers
    • Mondovino wine club with over 1 800 wines
  • Social commitment
    • Coop Sustainability Fund
    • “Schweizer Tafel” and “Tischlein Deck’ Dich” food banks
    • Coop Aid for Mountain Regions
    • Biodiversity through ProSpecieRara
    • Orders for sheltered workshops
  • Advertising and communication
    • No. 1 for online communication at coop.ch
    • First Coop Open Air Cinema with 563 film evenings
    • Coop member press with regionalized cover pictures
    • Social media go viral
  • Comprehensive quality management
    • Switzerland’s most up-to-date private food laboratory opened
    • 34 000 food and non-food samples tested
    • Quality check on the basis of 729 000 criteria
  • Exclusive benefits
    • Switzerland’s largest customer loyalty programme
    • Supercard app with new digital payment function
    • Supercardplus acquires a large number of new customers
    • Mondovino wine club with over 1 800 wines
  • Social commitment
    • Coop Sustainability Fund
    • “Schweizer Tafel” and “Tischlein Deck’ Dich” food banks
    • Coop Aid for Mountain Regions
    • Biodiversity through ProSpecieRara
    • Orders for sheltered workshops
  • Advertising and communication
    • No. 1 for online communication at coop.ch
    • First Coop Open Air Cinema with 563 film evenings
    • Coop member press with regionalized cover pictures
    • Social media go viral