Retail Business Area

With Coop.ch, Coop is revolutionizing its digital presence and adding even more sustainable and inexpensive products to its already extensive range. Comprehensive measures are needed in all areas to tackle the Covid pandemic, which has seen demand surge at online shops.

Coop’s retail business was greatly impacted by the Covid pandemic during the year under review. On 16 March, the Federal Council ordered all non-food formats and restaurants to close, and restricted ranges in supermarkets. Over 1 000 sales outlets had to close and more than 13 000 employees suddenly found themselves unable to perform their usual activities. At the same time, demand in supermarkets and at the online formats surged, placing severe demands on employees at the sales outlets, as well as processes in the background. Employees in the supermarkets and in other areas showed tremendous dedication in rising to this challenge. During lockdown, they received support from their colleagues in the temporarily closed trading formats, the catering and restaurant business, and wholesale. This show of solidarity will long be remembered. At this difficult time, it was imperative both to protect employees and to safeguard the security of supply of foods and essential goods.

In 2020, the Coop Group generated net sales of 19.1 billion francs in Retail, and its extensive network of supermarket sales outlets and their proximity to customers proved a tremendous asset. To some extent, the non-food formats were able to offset sales lost during lockdown with record sales at their own online shops.

19 113

Net sales CHF million

2 349

Sales outlets

48 605

Employees

1 907 605

Sales area m2

Supermarkets and food formats

The Coop supermarkets generated net sales of over 12 billion francs in 2020. Coop once again gained many new customers and significantly increased its market shares. With 944 stores, Coop has the densest network of sales outlets in Switzerland. In the 2020 financial year, 22 new sales outlets were opened and 10 closed. Coop implemented the new store concept 2025+ in a total of 51 supermarkets in 2020, bringing the total number of new-style supermarkets to 157.

Supermarkets and food formats: Review of 2020
  • Covid safety measures in sales outlets
  • Customers overwhelmingly grateful to sales staff
  • Coop.ch wins Digital Champion Award 2020

Product range diversity

As well as stocking the biggest selection of national and international branded products, Coop also stocks numerous own-label brands for every customer need in all its sales formats. In food retailing alone, with over 40 000 products in the food and non-food segment it offers the greatest product range diversity in Switzerland. As well as own-label sustainability brands and quality labels, Coop also stocks other own-label brands that cover diverse customer needs and offer optimum value for money.

 

Review of 2020

  • Flow of goods and maintaining optimum stock levels during the COVID-19 crisis
  • Expansion of vegan and vegetarian range
  • Switzerland’s best plant-based burger
  • Successful organic range and closer cooperation with Bio Suisse
  • Extending cooperation with IP-Suisse
  • Prix Garantie range expanded
  • Disposable face masks and fabric masks at Coop
  • On track for success with flavoured mineral water
  • Coop is committed to lower consumer prices

Details on these topics
 
 
Further information

More information on Coop own-label brands

Highlights from the food formats:

Non-Food specialist formats

During the lockdown, from 16 March to 27 April, all non-food specialist formats had to close. Over 1 000 sales outlets and more than 13 000 employees were affected. Immediately after the closure of the sales outlets, Coop set up an internal job centre to arrange work for the staff from the non-food formats in the sales outlets, logistics and manufacturing. This unparalleled solidarity enabled us to cope with the challenges of the supermarkets that remained open, as well as logistics and manufacturing. In November and December, the cantons of Geneva (from 2 to 23 November), Solothurn and Aargau (from 27 December) again closed sales outlets with non-food products. Thanks to the already well-established omnichannel strategy, the loss of sales in physical stores suffered by the individual formats was, to some extent, cushioned by the sharp rise in sales of the respective online platforms. Thus, despite the closures, the non-food formats generated net sales of over 7.2 billion francs and succeeded in further increasing their market shares. Coop remains a strong presence in home electronics. This segment includes the specialist formats Interdiscount, Microspot.ch, Dipl Ing. Fust and Nettoshop.ch. In 2020, the net sales of the four formats totalled around 2.1 billion francs, which is an increase of 41 million compared with the previous year. Consequently, the Coop Group was also able to strengthen its market leadership in this area.

 

Review of 2020

  • Non-food staff deployed in supermarkets during lockdown
  • Strong demand for online shops during Covid
  • Rebranding: Livique making good headway
  • Coop Vitality now delivers prescription-only medicines
  • Sustainable parcel packaging machine for Interdiscount and Microspot.ch
  • Fust Group biggest provider of household appliance servicing

Details on these topics

Highlights from the Non-Food specialist formats:

Logistics, IT and property

  • Logistics
    • Exceptional situation in logistics due to Covid
    • Hydrogen and biogas trucks
  • IT
    • IT introduces Office 365 for 7 500 users
    • Automated people counting system in sales outlets
  • Property
    • Sustainability in Coop real estate
    • Parking with Superpoints
    • Coop concluded the complete renovation of its head office at Thiersteineralle 12
      in Basel
  • Logistics
    • Exceptional situation in logistics due to Covid
    • Hydrogen and biogas trucks
  • IT
    • IT introduces Office 365 for 7 500 users
    • Automated people counting system in sales outlets
  • Property
    • Sustainability in Coop real estate
    • Parking with Superpoints
    • Coop concluded the complete renovation of its head office at Thiersteineralle 12
      in Basel

Additional services

  • Comprehensive quality management
    • Comprehensive quality management: focus for the year is on implementing the Foodstuffs Ordinance
    • A total of 407 sales outlets successfully audited
    • Over 915 000 criteria checked
    • 31 000 food and non-food samples tested
    • Requirements for critical product groups in the non-food segment clarified
    •  

  • Exclusive benefits
    • Customer Service replies to over 800 000 enquiries
    • Commitment to Bio 2.0: 20 million invested in research projects so far
    • Home delivery service with SRC during Covid
  • Social commitment
    • Coop is enabling the rehabilitation of Alp Kohlschlag
    • Full plates thanks to Tischlein deck dich and Schweizer Tafel
    • Support for people in poverty with the “2xChristmas” campaign
    • Coop supports Swiss Red Cross and helps people in need
  • Advertising and communication
    • Coop and 20 Minuten jointly launch “Coopzeitung Weekend”
    • Social media adds more channels and keeps people informed during Covid
    • Families benefit from loyalty programmes
  • Comprehensive quality management
    • Comprehensive quality management: focus for the year is on implementing the Foodstuffs Ordinance
    • A total of 407 sales outlets successfully audited
    • Over 915 000 criteria checked
    • 31 000 food and non-food samples tested
    • Requirements for critical product groups in the non-food segment clarified
    •  

  • Exclusive benefits
    • Customer Service replies to over 800 000 enquiries
    • Commitment to Bio 2.0: 20 million invested in research projects so far
    • Home delivery service with SRC during Covid
  • Social commitment
    • Coop is enabling the rehabilitation of Alp Kohlschlag
    • Full plates thanks to Tischlein deck dich and Schweizer Tafel
    • Support for people in poverty with the “2xChristmas” campaign
    • Coop supports Swiss Red Cross and helps people in need
  • Advertising and communication
    • Coop and 20 Minuten jointly launch “Coopzeitung Weekend”
    • Social media adds more channels and keeps people informed during Covid
    • Families benefit from loyalty programmes