Retail Business Area
Coop is once again investing in affordable prices, is committed to artisanal methods in its supermarkets and stocks the largest vegan and vegetarian range. The specialist formats boast impressive new store layouts while Jumbo, as the undisputed leader on the Swiss DIY and gardening market, combines the best of both worlds.
In 2022, the Coop Group generated net retail sales of CHF 19.9 billion, and its extensive network of supermarket sales outlets, their proximity to customers and their diverse and innovative product range proved a tremendous asset.
19 921
Net sales CHF million
2 242
Sales outlets
50 416
Employees
2 116 574
Sales area m2
Supermarkets and food formats
The Coop supermarkets generated net sales of over CHF 11.6 billion in 2022. With 960 stores, Coop has the densest network of sales outlets in Switzerland. In the 2022 financial year, 11 new sales outlets were opened and 6 closed. Coop implemented the new store concept 2025+ in a total of 42 supermarkets in 2022, bringing the total number of new-style supermarkets to 247.
Highlights from the food formats:
Supermarkets/coop.ch: Review of 2022
Supermarkets
- Another 42 branches remodelled according to the new store concept, by the end of 2022 247 branches had been remodelled
- 11 new sales outlets opened
- First megastore according to 2025+ concept in Tenero, Ticino
- Prix Garantie range expanded to 1 270 products with the same price and same quality as a discounter
- Range of vegetarian/vegan products increased to 2 000 items, biggest range in the Swiss retail market
- World’s largest Fairtrade range with 1 360 products
- Over 20 900 sustainable products in the range
- Swiss vertically farmed herbs added to the range
- Supporting Swiss mountain regions with own-label brand Pro Montagna for 15 years
- In-store artisanal range further expanded, with in-store bakeries, cheese humidors, deli and fresh food islands and fish and meat counters
- CHF 50 million invested in price cuts
- Till receipts no longer automatically printed at any checkouts
- Commitment to fight food waste broadened, with donations of over 20 million meals to organizations such as “Tischlein deck dich” and “Schweizer Tafel”
- Cooperation with more than 50 Swiss institutions and foundations for people with disabilities
Coop.ch
- Growth rates of 8.5% compared with 2021
- New customers acquired during pandemic retained and customer growth continued
- Largest online food range with over 18 000 products, wine range expanded by 500 to more than 2 700 wines
- Eco-Score introduced, with information about a product’s environmental impact in cooperation with Beelong
- Launch of “My Coop”, individually tailored offers, to enable customers to quickly complete a full shop
- Two new logistics hubs became operational in Winterthur and Conthey, for even greater customer proximity and faster delivery
960
Points of sale
3 332
New products
Further information
Coop Pronto: Review of 2022
The number one in the Swiss convenience market.
- Meat, dairy, bread and water ranges expanded
- Ultra-fresh Ready to eat and Ready to cook ranges expanded to include Freshly Made products
- Hot dogs added to freshness concept at 181 locations, and sandwiches made fresh daily at 320 locations
- New, high-performance Franke coffee machines installed for Coffee to go across the whole shop network
- All Coop Pronto shops redesigned, with wood effect
- Collaboration between Coop Pronto and EcoDrive, sharing tips on reducing Co2e emissions
- CO2e offsetting enabled by collaboration with Myclimate
- CO2e offsetting of Coop’s own vehicle fleet
320
Points of sale
Sapori d’Italia: Review of 2022
Coop’s authentic Italian delicatessen and store format.
- Launch of “Too Good To Go” at all Sapori sales outlets to reduce food waste
- Innovative new products, such as Sapori d’Italia Manitoba flour
311
Products
Coop-to-go: Review of 2022
Coop to go offers exclusive take-away products not available in any other Coop format.
- Launch of “Too Good To Go” at all Coop to go sales outlets to reduce food waste
20
Points of sale
Karma: Review of 2022
The trendy branding format for vegetarian and vegan products in the Karma product line.
- Greenbox: New range of salads, freshly made on the premises in reusable packaging with a CHF 5 deposit
- Innovative new products, such as Karma Max Havelaar Creamy Hazelnut Balls
323
Products
Fooby: Review of 2022
The platform and format for artisanal food, regional products and sustainability, with leading recipe app.
- Launch of a pasta station with freshly-made pasta to eat at once, prepared in a wok with the sauce of your choice
- New Swipe&Cook feature for discovering recipes in a fun way
65
Page views
Coop Restaurant: Review of 2022
Culinary treats every day, at fair prices.
- Marked increase in market shares and sales
- Nationwide launch of lactose-free and vegan milk alternatives in all Coop restaurants
- Huge increase in share of organic bud label to 15.2%
- 1 new restaurants and 6 re-opened restaurants
- Launch of social media content (TikTok, Instagram, Facebook)
183
Restaurants
Marché Restaurants Schweiz: Review of 2022
The refreshing host at busy locations, number one in motorway catering.
- Strong recovery in sales after the Covid pandemic
- Successful refurbishment at Zurich Airport
- Burger King at St. Jakob Park in Basel, the ninth store to have successfully opened
- Acquisition of the three Swiss Popeyes companies and opening of the first own Popeyes branch at the Letzipark shopping mall
- Nationwide launch of Too Good To Go app to reduce food Waste
- Nationwide integration of the Coop Supercard
45
Restaurants
two spice: Review of 2022
Innovative and contemporary fast casual catering.
- After the impact of Covid, sales of each brand are once again trending upwards
- Coop’s stake increased to over 50%
- Yooji’s range of vegan products increased by 7% to 20% since 2018
- Pleasing sales growth at Yalda
- More plant-based protein sources added to the Rice Up! brand
- Zenbu brand develops well (sushi line at Coop)
28
Restaurants
Betty Bossi: Review of 2022
Switzerland’s number one for cooking and indulgence.
- Relaunch of the Betty Bossi recipe app with over 100 000 users per month
- “20 years of Betty Bossi products on Coop’s shelves”: anniversary of the highly successful collaboration between Betty Bossi and Coop
- Launch of first Betty Bossi vegan recipe book
- Major new digital feature in Betty Bossi recipe database – automated display of nutritional values, allergens, types of diet and seasonal dishes
1.56
Reach of the newspaper
Non-Food specialist formats
The Coop Non-Food specialist formats generated net sales of over CHF 8.4 billion in 2022. The 18 different formats (counting Coop Mineraloel and Heizöl as one format) comprise 1 465 sales outlets and operations and 20 online shops. New shop designs were implemented at 57 sales outlets. The specialist formats are dedicated to omnichannel strategies and are investing in new, attractive shop designs and modern online shops. They have also been integrated into the new Supercard app, and access to their online shops has been simplified.
Highlights from the Non-Food specialist formats:
Interdiscount: Review of 2022
The best home electronics shopping experience in Switzerland.
- Pilot branch opened in Zurich with new shop design
- Improvements to availability and service level at Customer Care Center
- Apple brand zones integrated into another 20 stores
- Beurer health product displays set up in 170 stores
- Logitech brand zones integrated into 150 stores
- Mobile advice at sales outlets: more functionalities added to tablet (such as repair process)
170
Points of sale
Microspot.ch: Review of 2022
The best online shopping experience.
- Market position and recognition further increased
- Integration into Coop’s Supercard scheme
- Launch of microspot.ch app
- Help Center made available for easier handling of customer enquiries
- 100 000 items added to the range
- Range of e-bikes expanded with over 200 products (including premium brands such as “Flyer” and “Stromer”)
- Expansion of accessories range for mobility, with brands such as “Thule”, “POC” and “Abus”
- Expansion of home & living range with the brands “House Nordic”, “Brilliant”, “Steinhauer” and “Inter Link”
- Grilling and cooking range expanded
525
Pick-up points
Jumbo: Review of 2022
Switzerland’s leading building supplies store.
- Once-separate Building & Hobby and Jumbo formats successfully amalgamated under a single brand
- All former Building & Hobby sales outlets renamed
- Corporate services at Dietlikon site merged
- Combined online shop launched and optimized for mobile devices
- Further harmonization of ranges
- New Chur Wiesental sales outlet opened
- Roll-out of Coop IT systems to the acquired Jumbo sales outlets
- All Jumbo employees integrated into the Coop Cooperative and the Coop collective employment contract adopted
114
Points of sale
Coop City: Review of 2022
The second-largest department store chain in Switzerland.
- “Bellacasa” shop design implemented at Coop City Lausanne St. Francois, and Neuchâtel remodelled
- New shop design with in-store bakery and deli counter in Zug and remodelling of Food at Geneva Plainpalais
- Market position further expanded
- “Bellacasa” shop redesigned to offer a more attractive customer experience
- Online offering further expanded
31
Points of sale
Livique: Review of 2022
The provider of customized furnishing solutions.
- First Livique boutique concept opened in the Centre Signy near Nyon
- Livique Biel and Livique Lyssach remodelled and modernized
- Design tool for furniture introduced at livique.ch
- Further expansion of the “Swiss Collection”
umbrella brand, under which Swiss-made ranges by 10 Swiss manufacturers are sold - “Willisau Design Collection” and “Novamobili” brands added to the range
26
Points of sale
Lumimart: Review of 2022
The first choice for Lighting.
- New Lumimart Villmergen store
- Modernization of Lumimart Romanel
- “HAY”, “Secto Design” and “Anglepoise” brands added to the range
19
Points of sale
Coop Vitality: Review of 2022
Everything that is good for your health, from prescription medicines to beauty products.
- Roll-out of new shop design at three locations: Basel Europe, Zurich Bahnhofstrasse, Delémont
- Pharmacy network expanded with two new stores in Huttwil and Bern Freudenberg
- Strong growth in “Primary Care” (initial medical advice) and dispensing of prescription medicines (without prescription from doctor)
- Increase in sales of generics and own-label brands
86
Points of sale
The Body Shop Switzerland: Review of 2022
The natural and sustainable cosmetics company.
- New shop design at Basel Freie Strasse and Geneva Balexert with refill station
- Relaunch of the entire range with new Edelweiss, Choice and Wellness lines; by 2023 100% of the range vegan-certified and with environmentally friendly packaging
- Successful fundraising campaign for children’s aid foundation Stiftung Kinderhilfe Sternschnuppe
41
Points of sale
Import Parfumerie: Review of 2022
The leading Swiss prestige perfume store.
- New shop design implemented in 19 more stores
- New prestige and luxury brands introduced, including Tom Ford, Sisley Paris, Origins and Gisada
- Online engraving service introduced at impo.ch for over 600 products
- Live shopping introduced as another advice and sales channel
- “The Member Club” membership increased to 300 000
108
Points of sale
Christ Watches & Jewellery: Review of 2022
The prime destination for watches and jewellery.
- Kriens, Oftringen and Sierre stores refurbished
- Pleasing growth in all CHRIST categories: watches, jewellery and services. Successful development of CHRIST own-label brands, in particular Diamonds by CHRIST, Kids by CHRIST and Men’s by CHRIST
- Omni-Channel Readiness (ORI study 2022): CHRIST once again number 1 in the watches and jewellery sector.
- Live shopping successfully introduced as another advice and sales channel, with monthly broadcasts
- Fashion own-label brand Silver Spirit by CHRIST has its first new fashion watches range.
- Watch recycling launched, with social institution Bürgerspital Basel
61
Points of sale
Dipl. Ing. Fust: Review of 2022
Just the job: number one for electrical household appliances and upgrading your kitchen or bathroom.
- 18 modernized and two new sales outlets
- Expansion of all remote advice channels: telephone sales, chat and video advice
- Online booking for repairs to large electrical appliances, with choice of home service appointments
- Kitchen/bathroom refurbishment expertise expanded with project management services under the one-stop shopping motto
- Re-design of online shop www.fust.ch
153
Points of sale
Service 7000: Review of 2022
A passion to perform.
- Strong growth in own-label brands
- Introduction of routine customer satisfaction surveys based on NPS; initial results above average
- Automated route planning introduced for service technicians
95 000
Deployments
Nettoshop.ch: Review of 2022
The leading online provider of electrical household appliances with a comprehensive range of services.
- Gastro and Do it ranges expanded
- New logistics and service partners acquired for optimized customer service
- Next-day delivery before 9 p.m. for online orders that can be sent by post
- Introduction of SAP
- Introduction of new ticket system for Customer Service
30 000
Products
per piedi: Review of 2022
Biggest podology institute in Switzerland.
- The podology practice moved to new, modern premises at Freie Strasse 38 in Basel
- Offering extended with additional treatment rooms
- Comfort shoe range moved to the shoe department at Pfauen Basel
- Strong growth in new customers
- Successful apprentice supervision (excellent results in 2022, 3 new apprentices started in 2022)
22 000
Number of treatments
Coop Mineraloel: Review of 2022
The market leader in Switzerland, with a modern network of Coop filling stations.
- Opening of two new hydrogen filling stations in 2022 in Frenkendorf and Chur – three more planned in 2023
- AdBlue available on dispensers at 75 locations
326
Points of sale
Coop Heating Oil: Review of 2022
For warmth and well-being.
- Popular online shop, 60% of orders received were placed online
- Since start of 2022, only low-sulphur ecological heating oil sold
- Facility to offset CO2e with myclimate
14 500
Online orders
Tropenhaus Frutigen: Review of 2022
Tropical house with a restaurant.
- Customer numbers higher than previous year
- Caviar sales up 38%, start of caviar exports to Austria
- Fish farming expanded with an additional fish farming facility
- Suisse Garantie and Pro Montagna sustainability labels obtained for perch and sturgeon from the Tropenhaus
- 980 m2 photovoltaic unit installed
1.2
Perch
ITS Coop Travel: Review of 2022
The travel agent owned by Coop and Rewe – Switzerland’s leading direct seller of beach holidays.
- Range significantly expanded by new booking technology
- Sales recover after Covid years
- Increase in share of online to 45%
- Successful launch of new reservations system
112
Destinations
Update Fitness: Review of 2022
One of Switzerland’s leading fitness providers.
- Expansion to 65 locations in 17 cantons
- Three locations opened in French-speaking Switzerland
- More than 52 000 members
- Academy update: training courses now available online and in hybrid form
65
Locations
Bâle Hotels: Review of 2022
Coop’s hotel group.
- Strong performance for boutique hotel Märthof Basel
- Successful acquisition of Holiday Inn Express Aarburg/Oftringen
- Employee micro-trainings: “At BâleHotels our ethos is warm hospitality”
- New websites for several hotels
- Continuation of catering collaboration with Swiss Indoors
- ISO 9001: BâleHotels obtained recertification until 2023
8
Accommodation
Own-label brands and quality labels
At Coop, customers find the largest selection of national and international brand-name items in all price segments, with the focus on enjoyment, sustainability, regional produce, environment, good value and lifestyle. With independent quality labels, Coop is committed to a sustainable product range and works closely with independent organizations to promote sustainable development. The Naturaplan own-label sustainability brand, for example, is the largest organic brand in Switzerland. With Naturaplan, Coop looks consistently to the Bio Suisse bud label, including for processing and imports. For Naturafarm, Coop scores top marks on animal welfare. Oecoplan offers an environmentally friendly alternative to almost every conventional household, gardening, DIY or construction product. Coop is the world leader in marketing fairtrade organic cotton. It is also a leading retailer in Switzerland and worldwide as a provider of Fairtrade Max Havelaar-certified products.
More Informationen
Specialist units
-
Purchasing & Logistics
- Major challenges on the purchasing markets
- Coop ensured product availability without any interruptions and kept price increases to a minimum
- Integration of Jumbo distribution centres
- Railcare gets its own new freight wagons for wagonload traffic
- Maximizing customer benefit by overhauling the Service Level Agreement
- Coop supports “Cargo sous terrain” while still in the planning permission phase
-
IT
- Central IT retail systems have been migrated to the latest SAP S/4HANA product
- Since early September, Building & Hobby and Jumbo have been combined on the new website jumbo.ch
-
Property
- Coop adopts energy-saving measures owing to gas and electricity shortages
- Nationwide shopping centres: Coop delights its customers with over 400 national, local and regional events held in shopping centres
-
Purchasing & Logistics
- Major challenges on the purchasing markets
- Coop ensured product availability without any interruptions and kept price increases to a minimum
- Integration of Jumbo distribution centres
- Railcare gets its own new freight wagons for wagonload traffic
- Maximizing customer benefit by overhauling the Service Level Agreement
- Coop supports “Cargo sous terrain” while still in the planning permission phase
-
IT
- Central IT retail systems have been migrated to the latest SAP S/4HANA product
- Since early September, Building & Hobby and Jumbo have been combined on the new website jumbo.ch
-
Property
- Coop adopts energy-saving measures owing to gas and electricity shortages
- Nationwide shopping centres: Coop delights its customers with over 400 national, local and regional events held in shopping centres
Additional services
-
Comprehensive quality management
- Ensuring conformity with statutory provisions and label requirements across the entire own-label range
- A total of 407 stores were successfully audited, in addition to the 2 000 or so internal quality-control audits conducted by Coop
- 31 000 random samples from Food and Non-Food with over one million criteria tested
- 31 000 food and non-food samples tested
- In-depth consideration of how to guarantee the supply chain of critical raw materials in processed products
-
Exclusive benefits
- Families benefit from loyalty programmes
-
Social commitment
- Coop is safeguarding the future of the organic alpine dairy in Vals
- Thanks to the cooperation with Tischlein deck dich and Schweizer Tafel over 5 000 tonnes of food are saved, filling around 25 million plates for people affected by poverty
- Inclusion: around 150 people with impairments employed at Coop
- Support for people in poverty with the “2xChristmas” campaign
- Coop donates 50 000 francs to emergency aid in India
- Partnership with the Swiss Red Cross
-
Advertising and communication
- Coop member press publications increase readership and leadership
- Coopzeitung Weekend well-established
- Customer Service replies to over 600 000 enquiries
- Media Unit responds to almost 2 000 media enquiries
-
Comprehensive quality management
- Ensuring conformity with statutory provisions and label requirements across the entire own-label range
- A total of 407 stores were successfully audited, in addition to the 2 000 or so internal quality-control audits conducted by Coop
- 31 000 random samples from Food and Non-Food with over one million criteria tested
- 31 000 food and non-food samples tested
- In-depth consideration of how to guarantee the supply chain of critical raw materials in processed products
-
Exclusive benefits
- Families benefit from loyalty programmes
-
Social commitment
- Coop is safeguarding the future of the organic alpine dairy in Vals
- Thanks to the cooperation with Tischlein deck dich and Schweizer Tafel over 5 000 tonnes of food are saved, filling around 25 million plates for people affected by poverty
- Inclusion: around 150 people with impairments employed at Coop
- Support for people in poverty with the “2xChristmas” campaign
- Coop donates 50 000 francs to emergency aid in India
- Partnership with the Swiss Red Cross
-
Advertising and communication
- Coop member press publications increase readership and leadership
- Coopzeitung Weekend well-established
- Customer Service replies to over 600 000 enquiries
- Media Unit responds to almost 2 000 media enquiries