Retail Business Area

Coop continues to successfully roll out its new store design concept and is broadening its range of sustainable products. In the online business, Coop merges Siroop with Microspot and expands Microspot into a key non-food platform. Coop opens Livique, a lifestyle furniture store with a new direction.

In 2018, the Coop Group generated net sales of 17.7 billion francs in retail. Despite numerous price cuts, the Retail business area, excluding fuel and heating oil, was thus able to exceed the previous year’s figure.

17 743

Net sales CHF million

2 313

Sales outlets

47 195

Employees

1 882 557

Sales area m2

Supermarkets and food formats

The Coop supermarkets generated net sales of 10.4 billion francs in 2018. With 918 stores, Coop has the densest network of sales outlets in Switzerland. In the 2018 financial year, 26 new sales outlets were opened and 16 closed. Coop implemented the new store concept 2025+ in a total of 42 supermarkets in 2018, bringing the total number of new-style supermarkets to 75. With growth in customer footfall of 3.1%, Coop gained a large number of new customers.

Supermarkets and food formats: Review of 2018
  • Rhy Markt: first Coop Megastore in eastern Switzerland with the new store design
  • Innovative store formats in attractive locations
  • Coop to go expands into western Switzerland and broadens range
  • Coop Take-it and Coop Restaurants develop well
  • New restaurant and hotel concept for Marché
  • New online deli counters at Coop@home

 
Further information
 
Factsheet

Product range diversity

As well as stocking the biggest selection of national and international branded products, Coop also stocks numerous own-label brands for every customer need in all its sales formats. In food retailing alone, with over 40 000 products in the food and non-food segment it offers the greatest product range diversity in Switzerland. As well as own-label sustainability brands and quality labels, Coop also stocks other own-label brands that cover diverse customer needs and offer optimum value for money.

 

With over

40 000

products the broadest product range
diversity in Switzerland

 

Review of 2018

  • Coop is committed to lower consumer prices
  • Coop celebrates 25 years of Naturaplan
  • Bio Campiuns: superfood with a home advantage
  • Coop raises requirements for the production of conventional milk
  • Coop launches own-label brand Heumilch
  • Switzerland’s first fruit yoghurts with no added sugar
  • Own-label brand Sapori d’Italia brings Italian flair to sales outlets
  • Coop expands range of vegetarian and vegan products
  • Coop launches solidarity quality label Solidarité
  • Coop acquires minority stake in Two Spice AG
  • Coop frontrunner in animal welfare for the 5th time
  • Growth for Naturaline Swiss Cosmetics
  • 10 years of cooperation with Hochstamm Suisse
  • Organic products: unpackaged whenever possible
  • Purchasing companies Eurogroup and Alifresca develop well

Details on these topics
 
 
Further information

More information on Coop own-label brands

Highlights from the food formats:

Non-Food specialist formats

The specialist formats made use of the 2018 financial year to strategically refine their online shops. On top of this, they also continued to develop their brick-and-mortar stores, and their innovative sales concepts and optimized sites proved a hit with customers. The success of the Non-Food area is indicative of the strategic importance of these measures: with its specialist formats alone, the Coop Group generated net sales totalling 7.3 billion francs in 2018. The Coop Group succeeded in maintaining or further increasing its market shares. Coop remains a strong presence in home electronics. This segment includes the specialist formats Interdiscount, Microspot.ch, Dipl Ing. Fust and Nettoshop.ch. In 2018, the net sales of the four formats totalled around two billion francs, which is an increase of 30 million francs compared with the previous year. Consequently, the Coop Group was also able to maintain its market leadership in this area.

 

Review of 2018

  • Siroop wholly taken over by Microspot
  • New lifestyle furniture store Livique
  • Coop Vitality creates new store concept
  • Christ pushes forward with its repositioning

Details on these topics

Highlights from the Non-Food specialist formats:

Logistics, IT and property

  • Logistics
    • Construction of a fully automated logistics centre in Jegenstorf
    • New logistics and admin centre for Suisse Romande in Aclens
    • Digitalization and robotics in logistics
    • New locomotives for Railcare
  • IT
    • Increasing use of self-checkout and Passabene
    • Coop broadens expertise in online business
  • Property
    • Coop shopping centre of the future opens in Feuerthalen
    • New food court concept makes its début in the Wankdorf Center
    • Coop’s properties synonymous with sustainability and energy efficiency
  • Logistics
    • Construction of a fully automated logistics centre in Jegenstorf
    • New logistics and admin centre for Suisse Romande in Aclens
    • Digitalization and robotics in logistics
    • New locomotives for Railcare
  • IT
    • Increasing use of self-checkout and Passabene
    • Coop broadens expertise in online business
  • Property
    • Coop shopping centre of the future opens in Feuerthalen
    • New food court concept makes its début in the Wankdorf Center
    • Coop’s properties synonymous with sustainability and energy efficiency

Additional services

  • Comprehensive quality management
    • Comprehensive quality management: Changes relating to Foodstuffs Ordinance a major focus
    • A total of 411 sales outlets were successfully audited
    • Over 860 000 criteria were checked
    • Quality assurance manuals for the sales outlets were thoroughly revised
    • Guidelines for suppliers were revised
    •  

  • Exclusive benefits
    • Switzerland’s largest customer loyalty programme
    • Payment with Superpoints during Supercash promotions
    • New “Supercard credit card” on the market
    • Mondovino wine club with over 2 000 wines
  • Social commitment
    • Supporting people in need
    • Coop supports planting initiative for schools for bees and biodiversity
    • Further training for organic cotton farmers
    • Commitment to business education for young people
    • Coop Aid for Mountain Regions invests in organic mountain cheesemaker Müstair
  • Advertising and communication
    • Coop made the Coop Member Press fit for the future
    • Coop corporate film was released
    • Coop sponsorship focuses on family projects
    • Fooby on “20 Minuten Online” every day
    • Coop Forte magazine reaches 75 500 readers
    • Media Unit: Coop has strong presence in Swiss media
    • Social media reliance on video and networking platforms
  • Comprehensive quality management
    • Comprehensive quality management: Changes relating to Foodstuffs Ordinance a major focus
    • A total of 411 sales outlets were successfully audited
    • Over 860 000 criteria were checked
    • Quality assurance manuals for the sales outlets were thoroughly revised
    • Guidelines for suppliers were revised
    •  

  • Exclusive benefits
    • Switzerland’s largest customer loyalty programme
    • Payment with Superpoints during Supercash promotions
    • New “Supercard credit card” on the market
    • Mondovino wine club with over 2 000 wines
  • Social commitment
    • Supporting people in need
    • Coop supports planting initiative for schools for bees and biodiversity
    • Further training for organic cotton farmers
    • Commitment to business education for young people
    • Coop Aid for Mountain Regions invests in organic mountain cheesemaker Müstair
  • Advertising and communication
    • Coop made the Coop Member Press fit for the future
    • Coop corporate film was released
    • Coop sponsorship focuses on family projects
    • Fooby on “20 Minuten Online” every day
    • Coop Forte magazine reaches 75 500 readers
    • Media Unit: Coop has strong presence in Swiss media
    • Social media reliance on video and networking platforms