Strategy and operating environment

With innovative ranges, a focus on sustainability, the expansion of modern store concepts and new formats, Coop is making a statement which strengthens its position on the Swiss retail market. Coop is driving forward digitalization in all areas, automating processes, and adapting its supply chain to new demands. In wholesale, Coop is working with Transgourmet to broaden its expertise and is expanding in its existing markets as well as new ones. Coop is committed to sustainability and verticalization in the production of strategically important goods and benefits from an efficient organization.



  • Active in retail as well as wholesale and production
  • The Coop Group is a cooperative

Strategies and objectives

  • Aligned to the Corporate Profile
  • Growth and internationalization
  • Verticalization
  • Digitalization
  • Purchasing
  • Quality management
  • Goal-setting process

Economic and political environment

  • Falling sales in Swiss retail – the influence of the pandemic and Ukraine conflict
  • Factory Farming Initiative
  • Formulating a future-proof agricultural policy
  • Enabling the circular economy

Details on these topics