Strategy and operating environment

With innovative ranges, the expansion of modern store concepts and new formats, Coop is making a statement which strengthens its position on the Swiss retail market. Coop is driving forward digitalization in all areas, is automating processes and is adapting its supply chain to new demands. In wholesale, Coop is working with Transgourmet to broaden its expertise and is expanding in its existing markets. Coop is committed to sustainability and verticalization in the production of strategically important goods and benefits from an efficient organization.


Profile of the Coop Group

  • Active in retail as well as wholesale and production
  • The Coop Group is a cooperative

Strategies and objectives

  • Aligned to the Corporate Profile
  • Growth and internationalization
  • Verticalization
  • Digitalization
  • Purchasing strategy
  • Quality management
  • Goal-setting process

Economic and political environment

  • Retail in the shadow of the corona pandemic
  • Commitment to the circular economy
  • Agricultural policy 2022+

Details on these topics